Apple launched last week its new and long coming iPhone6, as well as the Apple Watch (aka, not iWatch).

Apple Watch is a $350-$1000 or so hardware that can tell time, as well as connect via bluetooth to your iPhone to become smarter. It can show text messages with inteligente predictive replying mechanism, take a call or see who is around you. As Apple says – an entire new kind of conversation.

If you search for news about Apple Watch, there are few interesting threads going on. One of them discusses Apple-Watch going into the Wearables market, dangering Jawbone and Fitbit. There is another thread discussing Apple going after the growing smart watches market. There are many others.

Here is an hypothesis. Apple Watch price is now kind of stuck between the luxury watch line of Omega, Rolex, IWC which is $1k+ to the popular watch lines, the likes of Swatch and Seiko, going for the $100-$200 range usually.

If I had to guess, early adopters of people buying the Apple-Watch will be mainly people that would buy new things Apple launches whether they need it or not. But long term, I don’t really think Apple cares to define itself as a leader in the Wearable Smart Watches; I think they’ll try to redefine the watches industry as a whole, and build an ecosystem around it.

Rolex will always stay Rolex, but over time, in a world where price goes down, becoming more affordable and Apple Watch goes for $150 a pop, if you’re a kid in school, you want to be cool, you may even have an iPhone — and you can get a Swatch or you can get an Apple Watch, same price – which is it?

Swatch’s annual revenue alone is over $8B while Jawbone is valued over $3B, so Apple’s potential is to go after the way most of us get the time, using every day watches. There were times when we actually used CDs to listen to music, and physical buttons to type an email on our mobile phone. These things happened, and Apple changed that.

Today we won’t consider a mobile device just for the purpose of talking, that would be weird.

5 years from now we may forget a watch once just told the time.

If that has any merit, then people who get meaningful distribution on our future phone-screen may become the future victors of our TV screen.

I then started thinking it would be rather great if our phone could broadcast itself to any type of screen, not only TV, perhaps there is some new Apple ISO broadcasting protocol for glass manufacturers in 2020, which says that any glass supporting this ISO can receive Apple Broadcast from any iPhone. As if that manufactured glass had Apple-TV pre-integrated into it. Wouldn’t that be cool?

Let’s think of some examples to such glasses where it would be super cool to broadcast our iPhone into and run an App: our window. Instead of buying a big screen TV we broadcast Netflix into our window and watch it there, it can be any window, at our house, when we travel at a hotel room, at a friend’s house; let’s take another example – at our car, we broadcast Waze into the car screen and can finally navigate with a proper navigation system and not with something that was pre-installed and last updated with maps from 2012, at work, we continue an email we started on our iPhone in a cab on our desk screen using the same email App, or even at an airport clothing store’s fitting room mirror – we broadcast Tripit to check our flight status while trying a shirt.

Then I thought, what if Apple went even further and didn’t count on ISO protocol to make the glass support its broadcasting, and integrated some sort of projector into the iPhone itself, or perhaps sold it separately as something we put on our shirt, our glass (wink @Google), or something like that. At that point, anywhere we go we can broadcast an App at whatever is in front of us.

Holding a piece of paper, and broadcasting Candy-Crush into it to kill some time while waiting for the doctor, or being at your friends house and broadcasting YouTube unto the wall to watch some movies, etc.

So what if Google-Glass, who’s vision is bringing the physical world into the digital world, is completely wrong, and the direction is the opposite. What if the future direction is bringing the digital world into the physical world, wherever we are.

Introducing “Apple-Glass” – a combination of ISO broadcasting protocol to any glass supporting it with a projector broadcasting our phone into anything.

Enjoy the video

Thumbnail credit link.